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    Tooheys New

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    Gig

    Posts : 74
    Join date : 2010-11-05

    Tooheys New

    Post by Gig on Tue Nov 09, 2010 2:56 pm

    Tooheys New



    Style: Lager

    Country of Origin: Australia

    First Brew: 1930

    Blood Alcohol Concentration: 4.6%

    Serving Temperature: 2-5°C

    Tooheys New is a standard Australian lager and the most popular of the Tooheys' beers. It was marketed in cans and bottles as Tooheys Draught, however this was changed to Tooheys New in 1998 for consistency. In the mid 1970s the beer was successfully promoted with a jingle 'I feel like a Tooheys or two', one of the more successful campaigns in Australian advertising. The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: ‘I feel like…’ For the vast majority there was only one right answer: ‘A Tooheys’.

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