Tooheys New
Style: Lager
Country of Origin: Australia
First Brew: 1930
Blood Alcohol Concentration: 4.6%
Serving Temperature: 2-5°C
Tooheys New is a standard Australian lager and the most popular of the Tooheys' beers. It was marketed in cans and bottles as Tooheys Draught, however this was changed to Tooheys New in 1998 for consistency. In the mid 1970s the beer was successfully promoted with a jingle 'I feel like a Tooheys or two', one of the more successful campaigns in Australian advertising. The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: ‘I feel like…’ For the vast majority there was only one right answer: ‘A Tooheys’.
Style: Lager
Country of Origin: Australia
First Brew: 1930
Blood Alcohol Concentration: 4.6%
Serving Temperature: 2-5°C
Tooheys New is a standard Australian lager and the most popular of the Tooheys' beers. It was marketed in cans and bottles as Tooheys Draught, however this was changed to Tooheys New in 1998 for consistency. In the mid 1970s the beer was successfully promoted with a jingle 'I feel like a Tooheys or two', one of the more successful campaigns in Australian advertising. The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: ‘I feel like…’ For the vast majority there was only one right answer: ‘A Tooheys’.
